[knodi123]

With regards to netflix, it's not always the last mile that's the problem.

Specifically, Netflix's ISP has an agreement with your ISP, which says essentially "You know what? We send and receive a lot of data. How about I won't charge you for your data travelling across my network, and you don't charge me for my data on your network." But then Netflix's ISP transmits enormous amounts of bandwidth, and your ISP doesn't really get to take an equal advantage of that reciprocal deal.

It's actually about peering agreements between ISPs. Your ISP wants Netflix's ISP to foot the bill for the fact that their reciprocal agreement is statistically just one-sided.

[dm2]

The customers of the ISPs are the ones who obtain value and demand fast delivery of Netflix. The bandwidth from Netflix is something that can't really be avoided so it is advantageous for both the ISP and Netflix for the ISPs for cache the content and use Netflix's Open Connect CDN or whatever it's called.

The the ISPs don't deliver and throttle Netflix's bandwidth and it's noticeable to the customer then hopefully the customer has the option of going to another ISP.