[dm2]

The customers of the ISPs are the ones who obtain value and demand fast delivery of Netflix. The bandwidth from Netflix is something that can't really be avoided so it is advantageous for both the ISP and Netflix for the ISPs for cache the content and use Netflix's Open Connect CDN or whatever it's called.

The the ISPs don't deliver and throttle Netflix's bandwidth and it's noticeable to the customer then hopefully the customer has the option of going to another ISP.