[PeterisP]

Should companies be allowed to deny jobs to communists? To people belonging to Muslim Brotherhood party of Egypt? To members of Greece's Golden Dawn? To freemasons? To members of German American Bund in 1939?

Hiring is supposed to be done according to credentials and explicitly ignoring belonging to a political party - and there shouldn't be any differences between major parties such as Democrats and minor parties such as American Nazi Party which apparantly was a real thing until 80ies.

[glesica]

But for a CEO, group memberships could easily be seen as part of his or her qualifications. I would see nothing wrong with boycotting a company that hired a neo-Nazi CEO, and I see nothing wrong with boycotting a company that hires a homophobic CEO.

No one is demanding that Brendan Eich be forced by the government to step down, they're doing things the market way, by speaking out and using whatever economic power they have.