[glesica]

But for a CEO, group memberships could easily be seen as part of his or her qualifications. I would see nothing wrong with boycotting a company that hired a neo-Nazi CEO, and I see nothing wrong with boycotting a company that hires a homophobic CEO.

No one is demanding that Brendan Eich be forced by the government to step down, they're doing things the market way, by speaking out and using whatever economic power they have.