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Box files for $250M IPO on full-year revenue of $124M, net loss of $168M (techcrunch.com)
86 points by bjenik 4477 days ago
15 comments

So, $250M actually falls short of the $292M they are burning through every year. The net loss of $168M a year means the $250M buys them almost 18 months of runway.

Their growth looks less impressive when you consider they spent $292M to only grow revenue $65M.

In short, they are spending $5 to make $1. It's possible the customer LTV is actually $6 over a period of years, but they might not be able to borrow enough to make it back in time.

Am I the only one that thinks that a company turning a profit is not like flipping a light switch? If you have a culture of overspending, you aren't going to wake up money and start running a tight ship.

My understanding of Box is that they focus on enterprise customers more heavily than their competitors. Given upgrade cycles in many large companies, a LTV > $5 is possible.

The difficulty and expense of selling a new product to large companies might also explain the marketing budget.

But how long will it take to get a LTV that is going that high, meanwhile cloud storage costs across the board have a downward price tendency?

Or, could Box raise prices significantly enough on some customers to lessen their losses without sending too many customers to competitors?

sounds like very tough situation, worst of both worlds - enterprise sales of a product where competition is on price. Such business have no chances i think until it has a "self-service", read dirt cheap, sales process.
Could this reflect pressure from investors for a payday? If they feel this is a moment the market believes the business still has "opportunity" even if they don't expect to see it, so they want the liquidity event.

Completely agree about the unflippable profitability switch. Profitability is a direction, not a destination.

Of course. The signal here is that investors want to cash out. Even if investors aren't selling shares as part of the offering (haven't read the details yet, so not sure one way or another) and Box is simply issuing new shares and locking up investors for some period of time, this is a path to liquidity for investors.

Generally, selling shares is a signal that insiders view the company as overvalued.. otherwise they would hold. If they needed cash, they would issue debt instruments.

The market is hot on tech, so get out while the getting is good.

It doesn't matter. The street will eat it up. Wall Street is begging tech to produce - even if that means no profit. They will line up to invest. Also, (and probably) because Box is a potential buy-out. Which is probably why they are doing an IPO in the first place.

Look.. look at Amazon. That company has never posted a profit. And yet every trader I know is falling over themselves throwing money at them. It's the belief in investing in something"sexy", and "new".

"Look.. look at Amazon. That company has never posted a profit. And yet every trader I know is falling over themselves throwing money at them. It's the belief in investing in something"sexy", and "new"."

This is a) a lazy narrative that simplifies the realities of Amazon's business models and b) flat out false.

The last 4 years Amazon has posted EBITDA of $1.497B, $934M, $544M and $506M (2010-2013, respectively). (1)

Over that same time period they've had Net Income of $1.152B, $631M, ($39M), and $274M

So yeah, I'd say unequivocally that $3.481B in EBITDA and $2.018B in Net Income over a four year time span is absolutely "posting a profit."

1) https://www.google.com/finance?q=NASDAQ%3AAMZN&fstype=ii&ei=...

Actually I do stand corrected.. cause Amazon DID post a profit, after several quarters of almost no profit or straight-up losses (for the holiday season).

Also this crap about revenue before taxes, interests - etc (your EBITDA) is just that, crap. It's unreliable because a company can decide what is (and what is not) included in the calculation. Of course, this means that a company can change (and many do) this "measure" from reporting period to reporting period. Remember the Dot-Com bust? Companies that had no value, or any chance of value, looked great on paper due to the EBITDA.

EBITDA does not represent a company's cash. More like it's cash flow that it has to service debt (and as I already said, that calculation can be manipulated by the company). It was designed for this purpose in the 80's - the leverage buy-out decade.

// END of rant

EBITDA doesn't measure profit. Or the ability to earn profit. And frankly, it's a cop-out to state to prove a company's value.

Amazon had a crazy long term focus: http://www.fool.com/investing/general/2013/11/04/why-amazon-... . Their lack of a profit seems to be intentional, in that Jeff Bezos is willing to sacrifice short-term profit for a long-term vision. So the traders are actually making a rational choice here.
Plus it's a really weird comparison. One of the oldest, and by far the most successful online marketplaces with long term vision vs. a cloud storage startup who is competing against some major players (Google, Dropbox) and is burning through money. I'm unsure of Box too, I just don't see how Amazon is a reasonable comparison.
I didn't mean to compare Amazon to Box. I mentioned Amazon to point out another tech company that is a darling of Wall Street - despite unprofitability (generally).
Did you know that many extremely popular movies did not technically make any profit?
That's also because they mark as much of it as possible as "expense", so that they have to pay as little as possible to those who were promised a percentage of profit.
anyone know if i can short this stock? i know where this ones heading ...
I'm somewhat astounded to hear they have 972 employees. I would have guesstimated somewhere below 200. Even with a huge marketing push, I'm a little at a loss for what they all do.
Isn't that insanely many people compared to what they deliver? Many more than DropBox (300+?) and JottaCloud (~10) without me being able to see why.

Edit: You were before me, so added my comment as a reply to you instead.

They have a much higher-touch enterprise sales process, so my guess is that most of the extra employees vs. DropBox are sales, customer service, relationship management, etc. Even after the sell, big clients tend to want dedicated account managers, dedicated support staff they know by name, etc. (Still, it does seem like a lot.)
Based on their revenues, it looks like they need to start charging more if that sort of head count is required.
So is it a service business or a tech platform?
Dropbox is actually > 600 now.

(Source: dropbox.com/about)

Are you fully aware of what they offer? They have all kinds of well-known and arcane certifications, integrations with a few dozen products that are only relevant to large enterprises, a pretty big third-party ecosystem and the API to support them, and the large team required to sell and support these tools.

It's not just file storage for five bucks a month.

None of the numbers I am reading here make any sense to me, but then I'm just a chump who programs computers all day.
Well, it kind-of explains why they have the losses they have.

In business, usually it's possible to achieve whatever revenue you want; the hard part is getting there without a headcount/other expense basis that makes you bleed money instead of earning it.

One word: Sales.
Sales, Marketing, Operations, Technology, Finance, HR. Did I miss any?
My point was that enterprise companies need more sales people than consumer facing companies like DropBox.
The IPO is seeking to raise $250M. The S1 doesn't actually say how many shares they are planning to offer, so you can't say what the valuation would be. I'm guessing somewhere between 5-10 times the $250M.
I'm not sure how anyone can look at a growing history of losses due to increasing customer acquisition costs, in an industry with numerous competitors, and want to invest in this.
How quickly everyone seems to have forgotten the lessons of Groupon.
Why do you think the article mentioned Twitter ?
I just read Ben Horowitz's new book, and he describes taking Loudcloud public as a Hail Mary because private markets were essentially too smart to give them any more money at a horrible time (while the original dotcom bubble was in the middle of bursting).

Clearly Box is in much better shape, but it's not too hard to imagine that maybe they are rolling the dice on an IPO during a super-hot market in response to feedback from private investors that they were going to have to raise a down (or otherwise disappointing) round.

$250M feels tiny for a tech IPO (and for an IPO in general).

Does anyone have any data around this?

It's reasonably large, I think. If it were in 2013, it would've been around the 5th largest tech IPO of the year, according to: http://www.pwc.com/gx/en/technology/publications/global-tech...

Nowhere near Twitter's $1.8 billion, of course, but sub-$100m IPOs also happen, e.g. Aerohive filed for an expected $75m offering last month: http://techcrunch.com/2014/02/13/aerohive-networks-files-for...

They are looking to issue $250M worth of stock. That's not their valuation.
I understand that, but even that feels low.
AVG Technologies had $128M IPO with over $200M in revenue at that time and being profitable for years prior. Also had 20 years of history and was one of the few leaders on the market with over 100M active customers/users and growing.

What company does, how it operates, or how profitable it is doesn't matter. For highly valued (read overvalued) IPO you need to be on the spot. Think Twitter, Zynga, Groupon. They were all at loss IIRC. People buy these sort of stock for short periods of time so they go big and then burst few months or years later.

Zulily raised $253M in their November 2013 IPO (off of a $2.6b valuation), for context.
Will this end up devaluing Dropbox in its future IPO?
It will if this IPO is an epic fail, which it looks like it may be...
This is why I'm concerned. With Google pushing the price of online storage down and Box filing for its IPO we might end up with a damaged reputation of online storage companies and result in probably tanking Box's future revenues. The biggest loser will be us consumers since we'll end up with less choices if companies go bust.
I think the only losers will be cloud storage companies if the industry is commoditized and margins are pushed towards zero. The industry is only going to grow, and there will always be competition. Meanwhile, cheaper cloud storage is better for almost everyone.

But I don't think full commoditization will ever fully happen - there's a lot of value in trust and dependability in online storage, and these attributes are difficult to quantify. I'm much more likely to go with dropbox or google than some startup, even if the startup is offering much cheaper rates. Also, companies can compete on efficiency and scale, which adds barriers to entry.

Actually a lot of this is surprising for me...I have a buddy that works there right now and while I knew there were bleeding some cash from articles I had read, I was under the impression that they actually were doing better than that financially.

The close to 1000 employees is also fairly surprising, but I would agree that it would mostly be on the sales side.

Odd, some numbers are "whited out":

"Based on shares of our capital stock outstanding as of January 31, 2014, upon the completion of this offering, a total of              shares of Class A common stock and"

Can't figure out the valuation.

I think the idea is they fill in these numbers when they get closer to the offering, using values that make sense given the indicated demand.
Yup. There will be a few iterations of the S-1.
Pump and dump IPO. Mark my words.
Is their product actually competitive? I had tried it once long ago, but currently I don't see any particular niche where it'd be superior to dropbox/google drive/onedrive/whatever.

What am I missing here?

applications / companies that have security requirements, e.g. healthcare needs BAAs to be signed and Box will do that whereas the rest (of the big players) generally do not
What's a BAA? Thanks
Business Associate Agreement-

It's a HIPPA requirement.

HIPAA
Yes, it's very competitive. It's pretty much Dropbox but with all of the IT controls that Enterprise must* have.

*According to their governance, risk and compliance policies. Dropbox basically fails all of these checks for large companies.

The question is also how does it compare to an on site system. Most large enterprises have invested lots of money in storage systems that are a technically trivial but essential to the business.

Sharing files outside of a company is useful and often problematic. But ironically a lot of large enterprises will block sites like box. Having an ftp style system on your own network is faster to upload and less likely to be blocked by the receiving party.

Read this as throwing in the towel with Google announcing cheaper storage plans last week with renewed emphasis on the enterprise mkt?
It takes a bit longer than a week to organise an IPO, my guess is it's been on the cards for a lot longer
But that Google Pricing cut was certainly a bad timing for Box.
What is box? What do they do? Why do I care that they are losing money? (Though I seem to already have figured out WHY)
gotta say it, one of the reasons Dropbox is king is good support for all platforms. Box still ignores Linux so it's a no go for me personally, and my work.
let's gamble, buddies!