[john_b]

My understanding of Box is that they focus on enterprise customers more heavily than their competitors. Given upgrade cycles in many large companies, a LTV > $5 is possible.

The difficulty and expense of selling a new product to large companies might also explain the marketing budget.

[erichurkman]

But how long will it take to get a LTV that is going that high, meanwhile cloud storage costs across the board have a downward price tendency?

Or, could Box raise prices significantly enough on some customers to lessen their losses without sending too many customers to competitors?

[trhway]

sounds like very tough situation, worst of both worlds - enterprise sales of a product where competition is on price. Such business have no chances i think until it has a "self-service", read dirt cheap, sales process.