[keithwarren]

I would be really curious to see a ratio comparing user engagement and usage when they download from something like this vs when they discover you on the app store.

I would assume that app store or other inbound discovery that was within the context of their search would become a much more engaged user of my app - but I would really like to see data on that spread.

[codyko]

I see your point. I think cross-promotion, if done right, can drive some very engaged users. In both cases, it's a true organic user. However, with this, it's likely you're getting users with better engagement than a random user browsing through the store. A lot of developers have integrated our app discovery grid with a button that the user chooses to tap on. This results in installs from dedicated users who are already engaged with that developer's apps and chose to view it in an effort to find more of the developer's apps or apps the developer would recommend.

Although this doesn't contain the control data you're curious about, here's an example of the results one of the developers on our platform is seeing: http://easytigerapps.tumblr.com/post/78759270430/developers-....

[keithwarren]

So you are saying the apps which show up are curated with respect to context. So if I make a bible reading app, strip club apps will not show up as options...more likely you will see religious or reading apps?

[codyko]

It is completely up to the app developer to choose which apps they want to show. The developer controls this. So they can just show their own apps and / or apps that are complementary to theirs. They can change this in realtime on our backend dashboard.