So you are saying the apps which show up are curated with respect to context. So if I make a bible reading app, strip club apps will not show up as options...more likely you will see religious or reading apps?
It is completely up to the app developer to choose which apps they want to show. The developer controls this. So they can just show their own apps and / or apps that are complementary to theirs. They can change this in realtime on our backend dashboard.