Nah, that's just what the cavemen wanted people to think, and all the hipster caveman fanboys ate it up. It was the Neanderthals who came up with the idea, they just never commercialized it. But walk around the Mission and ask random hipsters about it and they'll all be like, "the cavemen invented this" and "the cavemen did it first." What a bunch of sheeple!
Seriously, though, the first thing I thought when I clicked the link was, "Oh, Apple's badge flipped, with iOS 7's circular image mask."