[eddieroger]

Apple didn't invent the ID card. They just reintroduced it and made it sound like the invented it.

Seriously, though, the first thing I thought when I clicked the link was, "Oh, Apple's badge flipped, with iOS 7's circular image mask."

[BHSPitMonkey]

Google+ went with the circular profile photo mask way before iOS, and I think Path was doing it even before Google.

[mcintyre1994]

Apple definitely didn't invent circular image masks with iOS 7 either. :)

[eddieroger]

They're all derivative of caveman wall art where profiles were drawn in circles for others to see.

[mwfunk]

Nah, that's just what the cavemen wanted people to think, and all the hipster caveman fanboys ate it up. It was the Neanderthals who came up with the idea, they just never commercialized it. But walk around the Mission and ask random hipsters about it and they'll all be like, "the cavemen invented this" and "the cavemen did it first." What a bunch of sheeple!