| >I have a newsflash for you - marketing is hard and you are not entitled to results, just because you throw $50 on facebook ads. Interesting that you know how much time and money I've put into it. It's also, interesting that you know what other means of advertising I've employed and am using for COMPARATIVE purposes. Marketing is hard? No kidding. I have been marketing online for over 10 years and have driven well over $500M in sales during that time. Now, maybe you've done more than that with your FB ads, but I would say that I'm qualified to speak on my experience. >You want to achieve meaningful results when competing with people who are vastly more prepared to you. No. The person to whom I'm responding stated that very few people know how to succeed with FB's product. If FB is marketing a product from which the overwhelming majority of their customers don't get value, then something is wrong with the product. I'd think that simple statement to be obvious but, then, here you are. >Why do you feel entitled to making facebook work? Again, you know me so well. I don't feel "entitled", though Facebook certainly wants me to feel that way. Again, if the overwhelming majority of customers find the product ineffective, then there's a problem with the product or Facebook's positioning of it. I call that fundamentally flawed. You can call it a success. So, you say you went off and built a slide-rule, strapped on a rocket pack, and obtained a PhD in psychology and statistics, and an MBA in marketing. Now, Facebook Ads work for you. Great! So I guess it was me and the other 90-something% of Facebook's ad customers who were wrong after all. We should just do what you did. Listen, FB sells the product. Funny thing: they don't recommend the MBA, PhD, or even consultants. In fact, they hide important features because they are so unusable for the vast majority of their customers. This is tacitly misleading people into believing that what they see is sufficient for success with their product. So, FB itself is telling you there's a big problem with their product, and this doesn't even consider the fraud issue in the OP. But, you just carry on defending them. |
No, I'm saying that you marketing is a field like every other and should be treated like it. It's like me saying "Oh, C++ is so stupid, I can't do "X" with it, although this book says it's comprehensive. Btw, I'm a mommy blogger".
I will give you the benefit of the doubt on your accomplishments and tell you that if you are good at marketing facebook is a goldmine. Go read whitepapers from success stories. Read Gary Vaynerchuk's stuff. Be super precise with your targeting (like laser precise). Think differently about facebook traffic. Get in the mindset of your customer when he's on fb. You are not looking to fulfill a demand. You are looking to create it, so all your efforts should be completely different from adwords for example.
There are 2 groups of people who whine about facebook ads - marketers who fail to adapt and people with 0 knowledge about marketing/advertising.