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by blumkvist
4504 days ago
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>So, you say you went off and built a slide-rule, strapped on a rocket pack, and obtained a PhD in psychology and statistics, and an MBA in marketing. Now, Facebook Ads work for you. Great! So I guess it was me and the other 90-something% of Facebook's ad customers who were wrong after all. We should just do what you did. No, I'm saying that you marketing is a field like every other and should be treated like it. It's like me saying "Oh, C++ is so stupid, I can't do "X" with it, although this book says it's comprehensive. Btw, I'm a mommy blogger". I will give you the benefit of the doubt on your accomplishments and tell you that if you are good at marketing facebook is a goldmine. Go read whitepapers from success stories. Read Gary Vaynerchuk's stuff. Be super precise with your targeting (like laser precise). Think differently about facebook traffic. Get in the mindset of your customer when he's on fb. You are not looking to fulfill a demand. You are looking to create it, so all your efforts should be completely different from adwords for example. There are 2 groups of people who whine about facebook ads - marketers who fail to adapt and people with 0 knowledge about marketing/advertising. |
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We're not talking about the field of marketing. We're talking about a specific product. One of many available products that consistently underperforms for a lot of people (including those with experience in the field of marketing).
>it's like me saying "Oh, C++ is so stupid, I can't do "X" with it, although this book says it's comprehensive. Btw, I'm a mommy blogger"
No. It's not. It's like me saying "I have many years of successful marketing experience, using many tools, channels, and approaches. I have found fundamental flaws with this particular product. Many others seem to be reporting the same."
Which is, of course, exactly what I did say. But, you seem to be pretty determined to stick with your worldview.
>I will give you the benefit of the doubt on your accomplishments
My $500M+ in sales and I thank you.
>There are 2 groups of people who whine about facebook ads...
So, you don't even allow for the fact that perhaps something could possibly be wrong with the product, or even that FB ads may simply not be the right channel for every product/business. I understand that you feel very strongly about FB ads (or more accurately that you have disdain for those who don't love them as you do). But, you have to realize that when you make categorical statements like that, it's hard to take you seriously.