For people who don't even know what 2-factor authentication is, I'm sure it does.
>Calls to action, you know, the little text on your button of “sign up” or “start doing whatever now,” prominent graphical elements and important micro copy.
>Thirty-seven signal pages are really good for this, you know, if you look at any of their signup pages right to the side of the actual form, they’ll have a micro copy that’s designed to address your objections against doing that form.
>So right next to any email submission they’ll say, “Don’t worry, we won’t spam you. Here’s why.” Right next to a credit card thing: “This is totally secure. We use bank level security,” which, as we all know, means absolutely nothing, but people really respond to it.
Also, Secure Sockets Layer makes me think "ouch, that sounds really vulnerable even to me (non-specialist)". It's Transport Layer Security since, well, 1999.
And maybe something informational (like "TLS-DHE-RSA-WITH-AES256-CBC-SHA" or "Capable of TLS with ephemeral Diffie-Hellman key exchange (providing forward secrecy) and AES-256 in CBC mode with SHA-1 for MAC" instead of just "AES-256") or (if that don't hurt business) a description or link like this https://www.ssllabs.com/ssltest/analyze.html?d=xen.do at "Find out more" (also, see, there are some suggestions to improve security, and you also have "http://xen.do" links in your HTML that makes browsers complain about insecure content on page)
Disclaimer: I have no relation to SSLLabs at all, except for using them (and considering them a great service) to ensure my TLS is okay. I have no expertise in cryptography. I have no serious experience with SEO or business advertisement. Just my thoughts.
>Calls to action, you know, the little text on your button of “sign up” or “start doing whatever now,” prominent graphical elements and important micro copy.
>Thirty-seven signal pages are really good for this, you know, if you look at any of their signup pages right to the side of the actual form, they’ll have a micro copy that’s designed to address your objections against doing that form.
>So right next to any email submission they’ll say, “Don’t worry, we won’t spam you. Here’s why.” Right next to a credit card thing: “This is totally secure. We use bank level security,” which, as we all know, means absolutely nothing, but people really respond to it.
http://businessofsoftware.org/2012/03/patrick-mckenzie-patio...