[jere]

For people who don't even know what 2-factor authentication is, I'm sure it does.

>Calls to action, you know, the little text on your button of “sign up” or “start doing whatever now,” prominent graphical elements and important micro copy.

>Thirty-seven signal pages are really good for this, you know, if you look at any of their signup pages right to the side of the actual form, they’ll have a micro copy that’s designed to address your objections against doing that form.

>So right next to any email submission they’ll say, “Don’t worry, we won’t spam you. Here’s why.” Right next to a credit card thing: “This is totally secure. We use bank level security,” which, as we all know, means absolutely nothing, but people really respond to it.

http://businessofsoftware.org/2012/03/patrick-mckenzie-patio...