[JeremyChase]

This is a staggering figure, but shouldn't be a surprise when you look at the PC laptop offerings. The way I see it, there are so many offerings under $1,000 that I can't see why you would pay more for a PC. $800 or so will get you a near top of the line system, and if you pay more than that you probably have a special application and as a result are paying a steep premium.

Apple has successfully positioned itself as a premium brand and that is great for them.

[josefresco]

It's easy to break 1K if you factor in gaming or simply want a nicely-built machine. Case-in-point the Dell Inspiron line dominates under 1K, but if you want an XPS you gotta spend over the 1K mark.

The Inspirons compete with the XPSs as far as specs, but the quality and build of the XPS machines take them a notch above.

[poppysan]

But at the point you talk about gaming, you eliminate mac as a competition.