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by w1ntermute
4526 days ago
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You and I might have quickly picked up on the fact that Beats headphones are trash, but the vast majority of consumers have no idea. I see Beats everywhere these days. A lot of seemingly intelligent people I know are using Beats. And you can't even tell them that Beats sucks, as I learned the hard way. It's not socially acceptable to inform someone that they wasted several hundred dollars, especially when they identify with the brand so closely. |
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Branding and design is a legitimate category for a company to compete in and the people behind the headphones are certainly successful in it. They recognized that most people don't really care how they sound because the vast majority of people are not audiophiles and just want to look cool.