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by ScottWhigham
4539 days ago
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One question for other Adwords users - have you noticed a penalty for putting the campaign in pause mode? Years ago (3+) we used to pause our campaigns during known holiday times - we sell to mostly business-minded users and found that, on Christmas Eve and Christmas Day, we were getting clicks that would never, ever convert (3+ years of data). So we started pausing campaigns during those times. We found that when we re-enabled those campaigns we would get much worse results for as much as two weeks after we re-enabled them. Being that this is HN, I realize that 100 people can't want to argue/disprove/etc (or be "captiuous") but I'm telling you now that we knew that it was due to pausing rather than "external factors". I'd just like to hear from anyone else to see if they had the same experiences. |
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The adrank could be affected by things like this but here's what I would ask you to consider: Google is very sly about measuring on page performance metrics. If you have downtime, how many visitors do you think are going to return to the Search Engine Results Page? Google knows this and could use it as a an indicator of a poor performing ad. My service is different from manual pausing for this reason. Here's a good article on the type of work they're doing to create adrank: http://vuurr.com/impact-of-google-adwords-quality-score-on-c...
Specifically, I've not had a "penalty" for pausing ads myself but the ads were typically performing well. I pause the bad ones pretty quickly.
Cheers,
Josh