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by enigmabomb
4539 days ago
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Hey Scott, The adrank could be affected by things like this but here's what I would ask you to consider: Google is very sly about measuring on page performance metrics. If you have downtime, how many visitors do you think are going to return to the Search Engine Results Page? Google knows this and could use it as a an indicator of a poor performing ad. My service is different from manual pausing for this reason. Here's a good article on the type of work they're doing to create adrank: http://vuurr.com/impact-of-google-adwords-quality-score-on-c... Specifically, I've not had a "penalty" for pausing ads myself but the ads were typically performing well. I pause the bad ones pretty quickly. Cheers, Josh |
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