This brings to mind Bill Simmons' idea of a VP of Common Sense:
"I'm becoming more and more convinced that every professional sports team needs to hire a Vice President of Common Sense, someone who cracks the inner circle of the decision-making process along with the GM, assistant GM, head scout, head coach, owner and whomever else. One catch: the VP of CS doesn't attend meetings, scout prospects, watch any film or listen to any inside information or opinions; he lives the life of a common fan. They just bring him in when they're ready to make a big decision, lay everything out and wait for his unbiased reaction."
Sometimes, you just need someone not overly involved to root out when you are over analyzing things and missing the obvious. A 15 year old kid seems a good candidate for such a position.
I still 'believe' advertising doesn't work, but when I check out how much 'brand' stuff I own and consume I have to admit there is not much basis to my beliefs (this is probably true for most beliefs...).
It is true, I tried it at a bar once as an explicit tip of the hat to those funny commercials, and then found out I actually liked it. If not for those commercials I never would have tried it.
"I'm becoming more and more convinced that every professional sports team needs to hire a Vice President of Common Sense, someone who cracks the inner circle of the decision-making process along with the GM, assistant GM, head scout, head coach, owner and whomever else. One catch: the VP of CS doesn't attend meetings, scout prospects, watch any film or listen to any inside information or opinions; he lives the life of a common fan. They just bring him in when they're ready to make a big decision, lay everything out and wait for his unbiased reaction."
http://sports.espn.go.com/espn/page2/story?page=simmons/0605...
Sometimes, you just need someone not overly involved to root out when you are over analyzing things and missing the obvious. A 15 year old kid seems a good candidate for such a position.