[sachinag]

If you don't think advertising works, seven words for you: The Most Interesting Man in the World.

This campaign has done insane wonders for Dos Equis and the ads aren't about beer. They're about some old dude with a beard.

[jonknee]

I had to look up what you were talking about, so apparently there are still some wonders to be done.

[krschultz]

It is true, I tried it at a bar once as an explicit tip of the hat to those funny commercials, and then found out I actually liked it. If not for those commercials I never would have tried it.