[Havoc]

>I guarantee he's not carefully crafting anything other than his own thoughts.

With ~5 mil readers I suspect he is indeed taking the reader's potential reaction into account and adjusting his writing accordingly.

>why blame him for your own emotional response to reading it

I was commenting on the impression that it create rather than blaming anyone for anything.

[SimHacker]

https://en.wikipedia.org/wiki/Emotional_labor

https://en.wikipedia.org/wiki/Affective_labor

https://en.wikipedia.org/wiki/Superficial_charm

https://en.wikipedia.org/wiki/Impression_management

https://en.wikipedia.org/wiki/Personal_branding

https://en.wikipedia.org/wiki/Reputation_capital

https://en.wikipedia.org/wiki/Ingratiation

https://en.wikipedia.org/wiki/Narcissistic_supply

https://en.wikipedia.org/wiki/Psychological_manipulation

[kordless]

I sort of agree with you here. If anything, he's a nexus of reader's potential reactions. Such is his nature!