https://en.wikipedia.org/wiki/Affective_labor
https://en.wikipedia.org/wiki/Superficial_charm
https://en.wikipedia.org/wiki/Impression_management
https://en.wikipedia.org/wiki/Personal_branding
https://en.wikipedia.org/wiki/Reputation_capital
https://en.wikipedia.org/wiki/Ingratiation
https://en.wikipedia.org/wiki/Narcissistic_supply
https://en.wikipedia.org/wiki/Psychological_manipulation