[bcambel]

You need to sell the idea first, then implement. Get some traction without writing any code, write related blog posts about the vertical market, about the topics that your potential customers will be interested in, and keep engaging with them. Talk with them.

[bradhe]

> write related blog posts about the vertical market, about the topics that your potential customers will be interested in, and keep engaging with them

That's some pretty tactical advice for a strategic conversation.

Writing blog posts is one way of engaging with the market, the goal being to understand the people in the market better as well as establishing yourself as a participant in it.

[sourc3]

That is a good idea. Since the product name is not yet 100% set in stone, do you think it makes sense to start a new blog just for this purpose or use the personal blog?

[bcambel]

I may pick a name that is simple and start from there. We thought about it for a long time, discuss it a lot, etc.. then one day we decided that we are going to find the name, and searched for it relentlessly for the next hour and we find quite okay name for our startup at the time. Just pick a simple name. And buy the domain, create your blog at there.

<yourawesomestartupname>.com/blog

Place all the social buttons, create twitter account, put an RSS feed, create an email list in mailchimp ( create a popup for email subscribers ) etc..

[sourc3]

Thanks for the detailed reply! I will certainly implement this.