[larrys]

From the blog post:

"This is a one-time investment, not an ongoing expense."

I like the idea and it makes sense.

But I think it has to be restated in a way to not sound as if there is a hidden cost that pops out when getting to the fine print. That creates a negative in a buyers mind [1]. Needs to be restated in more of a "ok I understand makes sense" or might backfire.

[1] Example: I had a building security system quote (cameras). Company said "we take care of the installation and everything". Quote states more or less "oh yeah but you have to supply 110vac outlets where we will put cameras". Oh great what is that going to cost me? Surprise. To me "everything" means turn key. Doesn't mean I am right but that is what I (not dealing with this every day) thought. My reaction. Had the salesperson said "Installation includes everything but electrical and that's normally $100 per outlet" prior to the quote I would have felt much better about the process.

[jasonfried]

It's all very clearly explained when we talk to the customer. Remember, no one can buy Know Your Company without spending at least a half hour talking with us first. We go through every single thing about the product, the model, and how it all works in those 30 minutes.

[larrys]

Separate thought.

I was at a funeral the other day for a man who built a very successful residual alarm installation and monitoring business.

At the eulogy it was said that he taught his kids to say "and that's only" specifically the word "only" (not "just").

Btw, I would think that there is a fair amount of elasticity in this pricing. I would guess that people would pay $125 as easily as they would pay $100. "think" means that I would test. You may have already.

Since I brought up the point (which you answered) the way I would restate the copy (since this is HN and people want to learn and debate) would be:

(for now let's go with $125 for my illustration)

"The cost for this?

It's only $125 to setup an employee.

That's it.

The fee is one time and there are no additional or ongoing charges.

None at all."

(Note the word "setup" is used).

My point is by saying "$125 per employee" in my mind the (ad copy) gives me the impression that I won't have to pay if I replace an employee. The "only $125 to setup" in my opinion takes away that issue for the most part.

Strictly my thoughts from playing with pricing and wording for many many years. Others may feel differently. Personally I feel $125 is a better number than $100 can't quite put in words why.