| Separate thought. I was at a funeral the other day for a man who built a very successful residual alarm installation and monitoring business. At the eulogy it was said that he taught his kids to say "and that's only" specifically the word "only" (not "just"). Btw, I would think that there is a fair amount of elasticity in this pricing. I would guess that people would pay $125 as easily as they would pay $100. "think" means that I would test. You may have already. Since I brought up the point (which you answered) the way I would restate the copy (since this is HN and people want to learn and debate) would be: (for now let's go with $125 for my illustration) "The cost for this? It's only $125 to setup an employee. That's it. The fee is one time and there are no additional or ongoing charges. None at all." (Note the word "setup" is used). My point is by saying "$125 per employee" in my mind the (ad copy) gives me the impression that I won't have to pay if I replace an employee. The "only $125 to setup" in my opinion takes away that issue for the most part. Strictly my thoughts from playing with pricing and wording for many many years. Others may feel differently. Personally I feel $125 is a better number than $100 can't quite put in words why. |