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by GrowMap 4573 days ago
Everything Google does benefits big brands. This hurts small business and that has obviously been their goal since their CEO said the Internet is a "cesspool" and favoring big brands is how we're going to clean it up.

Google has a virtual monopoly on paid and organic search. Nothing converts as well as search. They are severely damaging small businesses right and left. It takes dozens of other sources of customers to replace Google.

Allowing Google to take over the Internet as we know it and turn it into their own personal business is dangerous and unethical. That is why since commerce began we have been warned about the dangers of monopolies. They became a monopoly through the media - both owned by the wealthy elite. The media chooses the winners from the products they built in the first place.

If you use Google Shopping to display your products I encourage you to log out of Google and go see what they actually display. You are likely to find that your products never show up for the money keyword phrases even when you specify you only want to see the products in your store. But search on something general and you'll confirm all your products are in their feed. That is an even larger issue than watermarks. Both are symptoms of Google being far too powerful. I first wrote about that in http://growmap.com/farmer-update-google-competitors/

Each major "Borg" site first hands small business a way to make money more easily and then starts taking it away. That is how AdWords worked, and now organic, Google Shopping, Facebook, etc. Expect it with Twitter, Pinterest, Snapchat - any entity that is "Borg".

Users handed Google all this power and they can take it away, but first businesses and bloggers must offer them alternatives and make it clear why we need to use something else.

I know that sounds unlikely, but the tide does eventually turn. Wal-mart killed small towns across America - but they are making a comeback now that people realize what it cost them to be obsessed with cheap. We can do the same online, but it won't happen overnight.

1 comments

> since their CEO said the Internet is a "cesspool" and favoring big brands is how we're going to clean it up.

When did he say this? Can you provide a citation?

Thanks for the link!

The quote is:

'"Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool."'

Notice the absence of the word "big". His statement isn't wrong.

In this new world that worships advertising lingo, Wikipedia is a brand. Archive.org is a brand. Slashdot, HN, iFixit, LWN are all brands. I understand that this is a disgusting thing to say, but do you disagree with the substance of the statement?

I don't really have an opinion one way or the other. I was just posting the link. :)
No worries. I was talking to the GP with those comments. I should learn to use more words to make my intended audience clear. :)

Sorry about that.