'"Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool."'
Notice the absence of the word "big". His statement isn't wrong.
In this new world that worships advertising lingo, Wikipedia is a brand. Archive.org is a brand. Slashdot, HN, iFixit, LWN are all brands. I understand that this is a disgusting thing to say, but do you disagree with the substance of the statement?