Yeah, it's sad to see someone use their last few breaths to threaten to kill somebody else. Only in the tech industry would this be considered a sign of a successful life.
He was not threatening to kill someone. He was proposing to take marketshare from another (very successful) business. Maybe he used the word "kill" but it definitely wasn't in reference to a person.
That did cross my mind, but his/her history looks legitimate. I think it's just an instance of the tendency that some people have to overly personify businesses.