[jfoster]

He was not threatening to kill someone. He was proposing to take marketshare from another (very successful) business. Maybe he used the word "kill" but it definitely wasn't in reference to a person.

[coldtea]

Come to think of it, he's an obvious troll, not worth an answer...

[jfoster]

That did cross my mind, but his/her history looks legitimate. I think it's just an instance of the tendency that some people have to overly personify businesses.

[CamperBob2]

Of course, I could have just been responding to the language in the headline, but... nah, how likely could that be.

If there's a troll in this particular cave, it's the author of the misleading headline, not me.