| Am I the only going, "duh?" It was only a matter of time. I can things of a few reasons why web ads are more expensive: 1. People actually watch the web ads. They're only 15-30 seconds, so you don't have time to get up, use the bathroom, grab a drink, etc. It's a trivial amount of time that provides little opportunity to do anything else. 2. How many people watch the ads is more statistically trackable on the web. Who knows how many people are watching the Simpsons when it comes on? Someone could have just left the cable box on, someone might watch it through an antenna, a bunch of people could be watching it from the couch or one guy could be on the couch. How many people watched this show on Hulu? Well, we had 34,746 streams within the past week, and an overwhelming majority of them are probably one person at a computer. 3. You can decide if you like or dislike the ad. Ad companies can now be sure that they're not wasting money advertising Viagra to a teenager. 4. Hulu is insanely popular. It's one of the top-trafficked streaming websites last time I checked TechCrunch. People actually WANT to watch the show they're looking for, which, when joined with point #3, means the ads are even MORE tailored to the consumer. Convincing you to buy something you're already kinda interested in is way easier than selling ketchup popsicles to a woman in white gloves. Summary: Web TV is finally getting the attention it has always deserved (since broadband became feasible for the majority of America, anyway). |