[abossy]

It's definitely obvious - I agree. It's only a matter of time before this model becomes prevalent. The next milestone is for Hulu to reach critical mass. The networks still make much more money with cheap, high-volume ads from the millions of TV watchers in the U.S. that haven't switched yet.

[Andys]

An important step would be moving outside of the American market.

Currently, major content producers sign deals with local TV stations in non-USA areas of the world. There is no reason Hulu can't stream to other areas, so at some point it may become easier or cheaper for Hulu to operate in a region instead of the local TV station?