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by dshipper
4632 days ago
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You can definitely talk over the phone. But real business seems to happen more quickly in person, even today. Email certainly doesn't cut it. The problem with the thought experiment is that it assumes infinite knowledge. It's very hard to imagine what things would actually be like if you had a trillion dollars and you wanted to build a flying car. You can definitely come up with things that you think are likely, but I've found that often times you know much less than you think, and the actual problems are MUCH less obvious than they seem. It's kind of like a non-engineer imagining what problems he would run in to if he had to build the Golden Gate Bridge including design and construction. You can definitely foresee certain things, e.g. you need a lot of materials, pens and paper, but there's still a ton of uncertainty and real gritty problems that only come out when you're in the thick of things. |
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Cost and time tradeoff and also what you get for closing and how often you have to close a sale.
You can send out more emails than you can postal letters.
You can do more postal letters than you can phone calls.
You can do more phone calls than you can in person cold calls. All depends of course on the product you are selling and the situation.
In any case going for the low hanging fruit to start (say sending an email to the IT manager at a university) doesn't mean you can't send a postal letter or a phone call or try to setup a meeting in person. But it makes sense in many (not all, many) situations to start with the easiest thing you can do and work your way up.
Example: I just closed a deal with a guy who has a reality show and all it took was an email which he replied to because he was interested in what I was selling. That's only one example I've obviously done the other things as well.
Lastly, negotiating in person also has it's drawbacks. Personally I prefer to negotiate by email in most cases. Depending on the other party and your own skills an in person does't always work out the way you would like.
Just another perspective.