| "But real business seems to happen more quickly in person, even today." Cost and time tradeoff and also what you get for closing and how often you have to close a sale. You can send out more emails than you can postal letters. You can do more postal letters than you can phone calls. You can do more phone calls than you can in person cold calls. All depends of course on the product you are selling and the situation. In any case going for the low hanging fruit to start (say sending an email to the IT manager at a university) doesn't mean you can't send a postal letter or a phone call or try to setup a meeting in person. But it makes sense in many (not all, many) situations to start with the easiest thing you can do and work your way up. Example: I just closed a deal with a guy who has a reality show and all it took was an email which he replied to because he was interested in what I was selling. That's only one example I've obviously done the other things as well. Lastly, negotiating in person also has it's drawbacks. Personally I prefer to negotiate by email in most cases. Depending on the other party and your own skills an in person does't always work out the way you would like. Just another perspective. |
I think email is helpful for starting conversations (via cold emails). But what I was trying to say is that at some point you need to actually start talking to people on the phone or in person. You can only learn so much from watching your Google Analytics graphs.
Appreciate the perspective, thanks for allowing me to clarify.