[gutsy]

I downloaded and played the game one morning as fast as I could to get the free burrito and never touched it again. I didn't watch the video, I didn't read any of the crap on there...I basically just did the bare minimum and got my free burrito.

I have a feeling that's most people who downloaded that game. I can't imagine it brought back in a ton of revenue.

But, I could be completely wrong! Maybe most people aren't heartless bastards who just want a free burrito!

[kevinconroy]

"Maybe most people aren't heartless bastards who just want a free burrito!"

No, most people got a free burrito and ordered a soda and/or chips with it.

And that, my friends, is Step 3: Profit!

[NovemberWest]

A burrito at Chipotle is something upwards of $6 (exact price varies depending on the kind of meat, etc). The drink and chips do not begin to cover it. You only get profit in this scenario is they become repeat customers.

[kevinconroy]

Or if you bring your family, friends, or co-workers with you.

[NovemberWest]

Fyi, fineprint:

EARN 1 STAR ON EVERY LEVEL TO SCORE A BUY-ONE/GET-ONE FREE CARD FOR A BURRITO, BOWL, SALAD, OR ORDER OF TACOS AT CHIPOTLE. REWARDS ARE LIMITED. NO PURCHASE NECESSARY TO ENTER; VOID WHERE PROHIBITED.

Which is not the impression I had with "win a free burrito."

[selmnoo]

Wait, you get a free burrito by downloading the app? I don't see that being advertised anywhere on Chipotle's website. If it's true I finally have a reason to play a game.