[NovemberWest]

A burrito at Chipotle is something upwards of $6 (exact price varies depending on the kind of meat, etc). The drink and chips do not begin to cover it. You only get profit in this scenario is they become repeat customers.

[kevinconroy]

Or if you bring your family, friends, or co-workers with you.

[NovemberWest]

Fyi, fineprint:

EARN 1 STAR ON EVERY LEVEL TO SCORE A BUY-ONE/GET-ONE FREE CARD FOR A BURRITO, BOWL, SALAD, OR ORDER OF TACOS AT CHIPOTLE. REWARDS ARE LIMITED. NO PURCHASE NECESSARY TO ENTER; VOID WHERE PROHIBITED.

Which is not the impression I had with "win a free burrito."