[bdcravens]

The way the info is presented bugs me. The first "case study" is Zapier. Later, in the "Learn how..." set of links, Zapier is listed as one of many. Look to the footer, and the Github link, and it's of course evident it's a Zapier project.

This project (er hmm, "initiative") is core to Zapier's business. If every service out there had a hook atop their service, it'd make things a lot easier for Zapier. That's cool. What bugs me is the feeling that Zapier's branding in the whole thing is less than transparent.

It seems that open source projects are getting more and more marketing driven, and the way this "initiative" is packaged is a sign of things to come.

[elliotanderson]

I don't see how a company being involved with this "initiative" affects the core concept - it's a net benefit for both API consumer and producer in moving to a subscribe/push model. Less requests, less load, closer to real time updates. Swap Zapier with any other consumer and the result is the same

[bdcravens]

Disclosure - had their name been at the top somewhere, and said "we" instead of "Zapier" it would boost the credibility of the project.