[elliotanderson]

I don't see how a company being involved with this "initiative" affects the core concept - it's a net benefit for both API consumer and producer in moving to a subscribe/push model. Less requests, less load, closer to real time updates. Swap Zapier with any other consumer and the result is the same

[bdcravens]

Disclosure - had their name been at the top somewhere, and said "we" instead of "Zapier" it would boost the credibility of the project.