First impressions count. And as they say in law calling it close to Warby Parker "doesn't pass the smell test".
Your points are valid (and I will take them as correct).
But when someone sees a headline that says "the Warby Parker of" they are going to think many different things and that's at least what I thought.
Clothing is sold everywhere eyeglasses are not. Custom clothing is nothing new what Warby did essentially was a new idea.
Note also that eyeglasses have been around forever and are used by a nice percentage of the population because if you need glasses and don't wear contact lenses you need glasses.
Polo shirts are not the same (title says "custom polo shirts") and I'm not even seeing that they sell polos for women. And how many men are "metro" enough that they even care about getting customer polo shirts? There is a big difference between men's fashion and women's fashion to begin with.
Great points here. Thanks for your insight. We will continue to learn from all these comments. re: men not caring about fitted polo shirts: we think the market here is fairly large. Mass merchandised clothing today only comes in 4 - 5 sizes (S, M, L, XL,etc...) but our bodies are all different shapes and sizes. So that size M that Jcrew or Ralph Lauren sells will only fit a sub-segment of the population. Everyone else is compromising on fit. If you want a better fitting shirt, come to us. If your willing to shop around for brands that fit your body type or if you don't care about fit, that is fine too. We are here to simply offer more choice for consumers.
Your points are valid (and I will take them as correct).
But when someone sees a headline that says "the Warby Parker of" they are going to think many different things and that's at least what I thought.
Clothing is sold everywhere eyeglasses are not. Custom clothing is nothing new what Warby did essentially was a new idea.
Note also that eyeglasses have been around forever and are used by a nice percentage of the population because if you need glasses and don't wear contact lenses you need glasses.
Polo shirts are not the same (title says "custom polo shirts") and I'm not even seeing that they sell polos for women. And how many men are "metro" enough that they even care about getting customer polo shirts? There is a big difference between men's fashion and women's fashion to begin with.