[jontang]

Great points here. Thanks for your insight. We will continue to learn from all these comments. re: men not caring about fitted polo shirts: we think the market here is fairly large. Mass merchandised clothing today only comes in 4 - 5 sizes (S, M, L, XL,etc...) but our bodies are all different shapes and sizes. So that size M that Jcrew or Ralph Lauren sells will only fit a sub-segment of the population. Everyone else is compromising on fit. If you want a better fitting shirt, come to us. If your willing to shop around for brands that fit your body type or if you don't care about fit, that is fine too. We are here to simply offer more choice for consumers.