[pkorzeniewski]

I'm quite confused with the new Planner - when I searched for a specific keyword in the old Keywords Tool it gave me around 40k global searches, but when I searched for the same keyword in the new Planner, it shows 10 (ten) global searches. I don't get it, there is some new algorithm or maybe the new Planner just doesn't have all the data yet?

[andrenotgiant]

The old tool defaulted to BROAD match, meaning you might get something like this:

phone - 1,200,000 home phone - 36,000

you would get really high numbers because people are searching for smart phone, mobile phone, landline phone, phone bill, et cetera and those are all counted under phone. Also, if you SUMMED the two keywords, you were actually double counting because home phone is already included in phone's count.

Google decided that this defaulting to BROAD match was causing confusion and double counting for people who didn't understand match types, so now when you get something like:

phone - 10,000 home phone - 12,000

because a lot less people just type phone or home phone.

More Detail: https://support.google.com/adwords/answer/3141229

[carlospox]

True. It is very confusing. Especially when they say that this value should be higher, because not only the standard devices are counted.

[jontro]

It depends on the match type. All the queries I have tried recently are bigger in volume for exact match. (Same country and language)