| The old tool defaulted to BROAD match, meaning you might get something like this: phone - 1,200,000
home phone - 36,000 you would get really high numbers because people are searching for smart phone, mobile phone, landline phone, phone bill, et cetera and those are all counted under phone. Also, if you SUMMED the two keywords, you were actually double counting because home phone is already included in phone's count. Google decided that this defaulting to BROAD match was causing confusion and double counting for people who didn't understand match types, so now when you get something like: phone - 10,000
home phone - 12,000 because a lot less people just type phone or home phone. More Detail: https://support.google.com/adwords/answer/3141229 |