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If I may offer a little critique: I'm on the really-hates-the-footer camp. It's off-putting. See the thing about the footer is that you already broke rule #2, you're trying to close the sale(it's not a gift, I know you're trying to get me to sign up to your newsletter) So putting it out like that is just obnoxious, and no one likes an obnoxious salesman. You should have just put the offer at the very bottom, once I read your article and I'm liking what you're saying, when I'm half-sold, not the large black footer that cuts out 1/3 of my screen, and I'm on an old macbook air, so screen real-estate is important to me at all times. And as was noted by ascimo(sic?) in this thread, on an android device it literally blocks the content! https://news.ycombinator.com/item?id=5996040 The other thing is that it kinda doesn't sell you, which sucks because I'm sure you're a great dude, but you're telling me I should sign up because you're awesome, you're smarter, and you have way more fans than me. If you would have told me how it would have made my life easier, or the holy mantra (increase revenue, decrease costs) then it would have had a better shot. The other thing is the headline, then copy, then picture layout of the bullet points. This goes against how we scan things, which is picture then headline then body copy. Visual, then bold and big, then small print. When you scroll down, the first thing you see is the picture, and then I have to scan up real fast, and then read down. Watch yourself and you'll do the same thing. Also, that text is not organized in columns, so it makes it hard to read. Dividing it into two columns (like, say, a book, the epitome of the two column layout) would be so much easier to read and in turn, sell me more on what you're saying. |