[cookingrobot]

The newsletter is the gift. You don't pay for it, and you only sign up if you like this free content and want more.

All of this is just gifts to get you to know/trust/like them so that maybe in the future you'll buy their service.

[ulisesrmzroche]

That's the thing though. In the end, let's be honest, it's about money. We all know newsletters are to get us into your pipeline, and you know what? Maybe so, but not right now. Calling it a gift is just a bit arrogant. Especially with that footer. How is this guy going to get me to pay money on UX advice with that footer? I bet that's the common line of thought around here

And here's good a/b testing though, accidental as it was, because it was the people who read with noscript on that got the footer at the end and actually liked the content and it was those who saw the footer that got frustrated and didn't even read it.

Also, maybe I'm on the footer list? I hadn't thought about that. In that case, pencil me in as didn't like it, haha!