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by aston
4740 days ago
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If, simultaneously, congress removed the compulsory licensing radio had to pay (or, alternately, raised it to match Pandora's on a per-listener basis) and the FCC also removed restrictions around Payola, record labels big and small would probably be happy to subsidize the difference for radio stations because radio (unlike Pandora) is super-effective at advertising higher-revenue-generating products like local concerts and physical CDs. |
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I don't necessarily doubt it is more effective for certain things, like local events (although Pandora could move that direction I suppose). I'm just wondering why radio would be so much more effective. Is it because they have so many more ads per hour of play, and radio "personalities" to shill local stuff?