[monkeyspaw]

Do you have a reference handy for your statement "radio is super-effective at advertising higher-revenue-generating products..."?

I don't necessarily doubt it is more effective for certain things, like local events (although Pandora could move that direction I suppose). I'm just wondering why radio would be so much more effective. Is it because they have so many more ads per hour of play, and radio "personalities" to shill local stuff?