Mostly focused for the Software industry. I think it is valid for CEO of small/medium size company, or VP Eng/General Managers in big Corporation.
I think that the reason why the software industry has been so slow (or confused) is that there are too many software execs that do not understand what they are building. They are just very good a spinning good stories to their investors or managers.
If the CEO can't use the product, they need to rely on others to - 1.) Communicate accurately the state of the product (is it good, why is it bad) 2.) Also communicate effectively both down (employees) and outwardly (partners, press, customers) the product direction.
I am not a big fan of the "rely on others" argument. There is only one maestro is a orchestra. Obviously, a good maestro with bad musicians won't be heard for long.
Mostly focused for the Software industry. I think it is valid for CEO of small/medium size company, or VP Eng/General Managers in big Corporation.
I think that the reason why the software industry has been so slow (or confused) is that there are too many software execs that do not understand what they are building. They are just very good a spinning good stories to their investors or managers.