[tsunamifury]

Innovation means to change and advance -- the word doesn't really set that high of a bar:

- Its a different design

- Its new hardware

- It advances over the current generation

[drzaiusapelord]

That's pretty much every computer out there. Is innovation such a low bar now that a new case and the newer Intel CPU is suddenly deserving of innovation praise because it has a fruit logo?

Also am I the other one bothered by the case mentioning being built in the US but designed in California, like California is now its own nation?

[mikeash]

Apple stuff has been saying "Designed in California, made in China" for years now.

[drzaiusapelord]

I get that, my point is that you could just say "Assembled and designed in the US" and be done with it. Does mentioning California really give them so much more culture cachet?

[jfb]

It's pretty precious, yeah.

[mikeash]

Why alter the current pattern? I imagine they like it.

[mikeash]

Turns out it's more than that. They really really care about this tagline:

http://www.apple.com/designed-by-apple/