[drzaiusapelord]

I get that, my point is that you could just say "Assembled and designed in the US" and be done with it. Does mentioning California really give them so much more culture cachet?

[jfb]

It's pretty precious, yeah.

[mikeash]

Why alter the current pattern? I imagine they like it.

[mikeash]

Turns out it's more than that. They really really care about this tagline:

http://www.apple.com/designed-by-apple/