[ssharp]

"Last week, ESPN averaged 1.36 million viewers a day, which is 9.52 million for the week, or about 40.8 million for the month."

No, this is wrong. The linked article where this stat is pulled showed an average of 1.36MM viewers during prime time. That's only 3 hours of the day.

I'm not familiar enough with TV metrics to speak to this, but I don't think standard metrics that are public are going to give you the kind of data you're looking for here.

Just from anecdotal evidence, I don't see anyway that only 4.8% of cable/sat households tune in to ESPN at least once a month. I'd have a harder time finding a family I know where no one in the house watches ESPN than a family where someone in the house does.

[LandoCalrissian]

Those numbers are most certainly wrong, if ESPN was only pulling 1.36 million viewers a day they would not be doing very well.

[pbreit]

My family, my wife's 4 sisters' families, her mom, my mom = zero ESPN viewing. Moving on to friends...

[ssharp]

Are all these families cable subscribers?

And the number essentially means 19 of 20 "cable families" have zero ESPN viewing. Maybe I'm wrong, but I don't see that being a realistic number the methodology that created the 95% statistic wasn't exactly solid.

[pbreit]

Yes, all cable subscribers.

I suspect people tune into ESPN occasionally (a "luxury" made possible by bundling) but would not choose to subscribe to it separately.

[tbatterii]

i wonder if # OF TVS * EVERY SPORTS BAR is what leads to the ESPN viewing numbers being so high. I really dislike sports and it's irritating that I'm forced to subsidize it.