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by ssharp
4767 days ago
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Are all these families cable subscribers? And the number essentially means 19 of 20 "cable families" have zero ESPN viewing. Maybe I'm wrong, but I don't see that being a realistic number the methodology that created the 95% statistic wasn't exactly solid. |
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I suspect people tune into ESPN occasionally (a "luxury" made possible by bundling) but would not choose to subscribe to it separately.